Cookie Policy

This Cookie Policy explains how MAJOR KEY Capital GmbH ("we," "us," or "our") uses cookies and similar tracking technologies on our website. This policy should be read in conjunction with our Privacy Policy.

By using our website, you consent to the use of cookies as described in this policy, subject to your cookie preferences which you can manage through our cookie banner.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. Cookies are widely used to make websites work more efficiently, provide a better user experience, and collect information about website usage.

Similar technologies include:

  • Pixels/Beacons: Tiny graphics that track user behavior
  • Local Storage: Data stored in your browser
  • Session Storage: Temporary data stored during your visit
  • Fingerprinting: Technical information about your device

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

ESSENTIALNo consent required under GDPR

These cookies are essential for the website to function and cannot be disabled. They are usually set in response to your actions, such as logging in or filling out forms.

Examples:

  • Authentication cookies (Supabase Auth)
  • Session management
  • Security tokens (CSRF protection)
  • Load balancing
  • Cookie consent preferences

Duration: Session to 1 year

2.2 Performance and Analytics Cookies

OPTIONALConsent required

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

Google Analytics 4 (GA4)

Tracks page views, user behavior, and site performance

  • _ga - Distinguishes users (2 years)
  • _ga_* - Session state (2 years)
  • _gid - Distinguishes users (24 hours)

Provider: Google LLC (US) -Privacy Policy

PostHog

Product analytics and feature usage tracking

  • ph_* - User identification and session tracking (1 year)

Provider: PostHog Inc. (US/EU) -Privacy Policy

Data Processing: IP addresses are anonymized where possible

2.3 Marketing and Advertising Cookies

OPTIONALConsent required

These cookies track your browsing activity to deliver personalized ads and measure advertising campaign effectiveness.

Meta Pixel (Facebook/Instagram)

Tracks conversions, builds audiences, and optimizes ads

  • _fbp - Browser identification (90 days)
  • _fbc - Click identifier (90 days)
  • fr - Ad delivery and reporting (90 days)

Provider: Meta Platforms Inc. (US) -Privacy Policy

TikTok Pixel

Measures ad performance and optimizes campaigns

  • _ttp - User identification (13 months)
  • _tt_enable_cookie - Cookie consent (13 months)

Provider: TikTok Inc. (US/Singapore) -Privacy Policy

LinkedIn Insight Tag

Tracks conversions and builds matched audiences

  • li_sugr - Browser identifier (90 days)
  • UserMatchHistory - Match tracking (30 days)
  • bcookie - Browser identification (1 year)

Provider: LinkedIn Corporation (US) -Privacy Policy

Reddit Pixel

Measures campaign effectiveness and audience building

  • _rdt_uuid - User tracking (90 days)

Provider: Reddit Inc. (US) -Privacy Policy

2.4 Functional Cookies

OPTIONALConsent required

These cookies enable enhanced functionality and personalization, such as remembering your preferences.

Examples:

  • Language preferences
  • Theme settings (dark/light mode)
  • Region/location preferences
  • Video player settings

Duration: 30 days to 1 year

3. First-Party vs. Third-Party Cookies

First-Party Cookies

Set directly by our website (majorkeycapital.com). We have full control over these cookies and how data is used.

Examples: Authentication, session management, preferences

Third-Party Cookies

Set by external services integrated into our website. These cookies are controlled by third parties and subject to their privacy policies.

Examples: Google Analytics, Meta Pixel, TikTok Pixel, LinkedIn, Reddit

4. Session vs. Persistent Cookies

Session Cookies

Temporary cookies that are deleted when you close your browser. Used for maintaining your session while navigating the website.

Persistent Cookies

Remain on your device for a set period or until manually deleted. Used for remembering your preferences and tracking behavior across sessions.

5. Legal Basis for Using Cookies

Under EU law (ePrivacy Directive, GDPR), we must obtain your consent before setting non-essential cookies on your device.

Essential Cookies

Legal Basis: Legitimate interest / Performance of contract
Consent: Not required - these are necessary for the website to function

Non-Essential Cookies

Legal Basis: Explicit consent (Art. 6(1)(a) GDPR)
Consent: Required - obtained through cookie banner

6. How to Manage Your Cookie Preferences

6.1 Cookie Banner

When you first visit our website, you'll see a cookie banner where you can:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your preferences by category

You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

6.2 Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • View and delete existing cookies
  • Block all cookies
  • Block third-party cookies only
  • Clear cookies when you close your browser
  • Receive alerts before cookies are set

Browser Cookie Settings:

  • Chrome: Settings → Privacy and security → Cookies
  • Firefox: Settings → Privacy & Security → Cookies
  • Safari: Preferences → Privacy → Cookies
  • Edge: Settings → Privacy & security → Cookies

Note: Blocking all cookies may affect your ability to use certain features of our website, such as staying logged in or completing purchases.

6.3 Opt-Out Links

You can opt out of specific tracking technologies:

6.4 Do Not Track (DNT)

Some browsers have a "Do Not Track" (DNT) feature. Currently, there is no universal standard for how websites should respond to DNT signals. We honor DNT signals by not loading non-essential third-party tracking scripts when DNT is enabled.

7. International Data Transfers

Many of the third-party services that set cookies on our website are based in the United States or other countries outside the European Economic Area (EEA). When you consent to these cookies, you also consent to the transfer of your data to these countries.

We ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses (SCCs)
  • EU-US Data Privacy Framework participation
  • Adequacy decisions by the European Commission

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will notify you of significant changes by updating the "Last Updated" date and, where appropriate, through our cookie banner.

9. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact:

MAJOR KEY Capital GmbH

Innstraße 11

93059 Regensburg, Bavaria, Germany

Email: support@majorkeycapital.com

Last Updated: November 2025